Friday, July 19, 2013

PT Indomobil Sukses Internasional Tbk started to introduce Datsun

Nissan, One of the principal of PT Indomobil Sukses Internasional Tbk (IMAS, Rp5.400, BUY, TP Rp6.000)  started to introduce their plan to launching Datsun.

Bisnis Indonesia reported that Nissan will increase the capacity of their assembly plant annually from 100,000 units to 150,000 units by the end of 2014 and 200,000 units in 2016, so the total allocated budget worth U.S. $ 200 million. From total capacity of 200,000 units per year, Nissan Motor Indonesia (NMI) will allocate 50% total capacity to Datsun.

Datsun debut will begin on September 17 when the two types of low cost green car (LCGC) launch. Non-LCGC production cars will be the next target. NMI stated that the first type of Datsun will be different from Datsun GO that launched in India three days ago.

Datsun Go by PT Indomobil Sukses International Tbk


Revers to total capacity production has been targeted by NMI, 100% utilization would make Datsun able to sell as many as 8,300 units in 2016. For 2014, we have projected that as many as 2,500 monthly sales will be started in quarter II/2014 and will contribute 22,500 unit sales for the full year.

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