Islamic Banking, Beyond Banking Part 4

Islamic Banking Industry’s New Image

Obviously, these goals can be accomplished only with the support and participation of everyone in the national Islamic banking industry to implement strategic programs recommended in The Grand Strategy of Islamic Banking Market Development.

Communication program to educate the public would be focused on developing a new image for the national Islamic banking: “Beyond Banking”.

This new image would show the new face of Islamic banking in Indonesia:

• Positioning Islamic bank as a banking system that will mutually benefit both parties, the bank and its customers bank .
• Differentiating Islamic bank as a banking system that offers diverse products with various schemes,
• conducts its business transparently and fairly, and also supported by the latest information system and experts in the field of investment, finance, ethics, and Islamic practices on financial transactions.

Together, these new positioning and differentiation would be the foundation that forms the new image of Islamic banking, “beyond banking”.

To strengthen Islamic banking’s new image and help the public recognize the presence of Islamic banks and Islamic banking services, on 2 July 2007, Bank Indonesia formally began the use of iB (ai-Bi) logo as an official sign for the Islamic banking industry in Indonesia.

The new Identity’s sign of Indonesia’s Islamic Banking

Through the iB (ai-Bi) logo, Islamic banks will be more easily recognized as they expand throughout Indonesia. The iB (ai-Bi) logo presents the Islamic banks as part of a banking industry that is large, solid, strong, well-managed, and integrated within the framework of dual banking system in Indonesian Banking Architecture (API).

The iB (ai-Bi) logo is the essence of such values as balance, order, and perfection, signifying the identity of Islamic banking industry in Indonesia and conveying an alternative banking system that is modern, service-oriented, fair, transparent, ethical, and beneficial for the entire Indonesian people.

 

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